Will Nichols

I am a San Francisco-based operator and founder with 10+ years of experience in high-growth, venture-backed environments.My previous experience includes:
- Co-founder / COO at Umamicart, a venture-backed online grocer, where I led operations from founding through exit.
- Investor at FJ Labs, where I invested in marketplace, consumer, SaaS, and fintech companies from early to growth stages.
- Early team member at Instacart, where I led the NYC market as GM.I'm currently running Analog Insights, offering operations and strategy consulting services to fast-growing and complex businesses.

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